The internet abbreviation ASAP stands for “as soon as possible” - and explains the state of urgency that our global and digital society is in. Whether it’s the onset of global climate change, socio-political turmoils such as Brexit, or economic dynamics impacting competition, stakeholders across the globe are facing a constant state of immediacy. But what is possible, and when is soon? This discussion tackles the overall sentiment of As Soon As Possible from a social, economic and political standpoint.